# WOM Attention Markets
# Welcome
Welcome to **WOM Campaigns**, the on-chain coordination layer where attention becomes measurable and impact becomes tradable.
Projects fund campaigns in **SOL, USDC, or their native token**. Creators compete to amplify them across social layers — rewarded not for hype, but **Proof of Impact (PoI)**.
{% hint style="info" %}
*"Because every chart, every run, every movement — starts with Word of Mouth."*
{% endhint %}
wom.fun • @womdotfun
# Getting Started
> The Sentiment Layer of Crypto — built on Solana.\
> WOM transforms attention into an asset class. Where belief becomes capital — and narrative becomes measurable.
WOM Campaigns introduce the first **pay‑per‑impact** system for on‑chain marketing.\
Projects fund pools in **SOL, USDC, or their native tokens**. Creators earn from those pools by producing **measurable impact**, not vanity engagement.
{% hint style="success" %}
**Pay‑per‑impact** replaces pay‑per‑post. Projects fund in **SOL / USDC / native**. Creators earn when **outcomes** happen.
{% endhint %}
WOM Campaigns reinvent the attention economy by coordinating attention transparently, on‑chain. Traditional marketing trades impressions; WOM rewards **outcomes**.
## Built for founders, creators and communities
* **Founders** can launch campaigns at any stage (pre‑TGE, post‑TGE, feature drop) by funding a pool in **SOL**, **USDC** or a **native token** and defining clear objectives.
* **Creators** join with a wallet holding **50K $WOM**, post organically and compete for **Mindshare** as campaigns run.
* **Communities** (DAOs, holder groups, whales) can pool together starting at **$5K** to run their own initiatives without team approval.
WOM Campaigns are powered by Solana’s speed and composability. Every metric is on‑chain and verifiable.
***
{% hint style="info" %}
WOM’s dual engine powers every campaign:
* **Mindshare** — your share of the conversation. See real‑time social reach across the network.
* **Proof‑of‑Impact (PoI)** — the outcomes your reach creates: new holders, volume growth and user adoption.
{% endhint %}
Ready to dive in? Check out the **FAQ** section or explore how **Campaigns** work in detail.
# Attention as a tradeable asset
WOM Campaigns coordinate attention transparently and effortlessly. Choose whether you’re a **project** or a **creator** and follow the steps below.
{% tabs %}
{% tab title="Projects & Founders" %}
#### What you’ll need
* A Solana wallet
* Budget in **SOL**, **USDC** or **native tokens**
* Objectives (visibility, engagement, holder growth)
#### Quick start
{% stepper %}
{% step %}
### Launch
Launch a campaign - whether you’re pre‑TGE, post‑TGE, shipping a feature or celebrating a milestone.
{% endstep %}
{% step %}
### Set
Set your objectives.
{% endstep %}
{% step %}
### Fund
Fund a pool in SOL, USDC or a native token.
{% endstep %}
{% step %}
### Watch
Watch contributors compete for **Mindshare** in real time.
{% endstep %}
{% step %}
### Settle
Settle automatically; rewards are allocated based on **Proof‑of‑Impact**.
{% endstep %}
{% endstepper %}
Projects can launch campaigns anytime: pre‑TGE, post‑TGE, feature drops or milestones.
{% endtab %}
{% tab title="Creators & Analysts" %}
#### What you’ll need
* A wallet holding **50K $WOM**
* Organic content and analysis
* Competitive spirit
#### Quick start
{% stepper %}
{% step %}
### Join
Join any live campaign with your wallet.
{% endstep %}
{% step %}
### Post
Post organically — no scripts or forced copy. Focus on analysis, narrative and community engagement.
{% endstep %}
{% step %}
### Climb
Climb the leaderboard by accumulating **Mindshare** during the campaign.
{% endstep %}
{% step %}
### Earn
Earn your share of the reward pool based on **Proof‑of‑Impact** (measured outcomes) at settlement.
{% endstep %}
{% endstepper %}
{% endtab %}
{% endtabs %}
### Campaign Loop
{% @mermaid/diagram content="flowchart LR
%% WOM Campaign Flywheel — The Self-Reinforcing Attention Loop
A\["Fund Pool & Set Objectives Founder or Community"]
B\["Creators Join & Post 50K WOM to participate"]
C\["Track Mindshare & Proof-of-Impact Live leaderboard + PoI"]
D\["Distribute Rewards Automatically Impact-based payouts"]
E\["Reputation & Data Feedback Credibility & insights"]
A -- "launch" --> B
B -- "organic posts" --> C
C -- "quantified results" --> D
D -- "on-chain payouts" --> E
E -- "optimize next run" --> A
%% Styling (dark neon)
classDef node fill:#0f172a,stroke:#7c3aed,color:#e5e7eb,stroke-width:2px,rx:14,ry:14;
class A,B,C,D,E node;
" %}
The feedback loop ensures that every action contributes to a continuously improving system: projects fund visibility, creators compete on impact, WOM quantifies results and feeds that data back into future campaigns.
## Attention as a Tradeable Asset
For years, attention has quietly been one of the most powerful forces in crypto.
Narratives move prices.\
Tweets move markets.\
A handful of accounts can turn obscure ideas into consensus overnight.
Yet we’ve treated attention as something **intangible** - impossible to price, impossible to coordinate, impossible to settle.
#### What does it mean to make attention tradeable?
Making attention tradeable doesn’t mean turning tweets into ads.
It means turning *influence* into something that can be:
* **funded upfront**
* **measured transparently**
* **earned competitively**
* **settled automatically**
Just like liquidity, attention becomes a surface anyone can interact with.
#### What this unlocks in practice
Once attention becomes something you can fund and settle, new behaviors appear naturally:
* **Before launches**\
Build belief before liquidity exists.
* **After launches**\
Sustain momentum without begging for coverage.
* **During key moments**\
Mobilize your community when attention actually matters.
* **Beyond projects**\
Anyone can fund attention around an idea they believe in - not just teams.
***
Follow our [X](https://x.com/womdotfun) and [Website](https://www.wom.fun/) for updates.
# Wom Campaigns
> WOM Campaigns are **permissionless attention markets**.
{% tabs %}
{% tab title="Founders & Projects" %}
* **Launch a campaign** — pre‑TGE, post‑TGE, feature drop, or milestone.
* **Set objectives** — visibility, engagement, user growth.
* **Fund a pool** — SOL / USDC / native token.
* **Watch** in real time as contributors compete for mindshare.
* **Settle** — rewards go to **impact**, not noise.
{% endtab %}
{% tab title="Creators & Analysts" %}
* **Join** with a wallet holding **50K $WOM**.
* **Post organically** — no scripts or forced copy.
* **Climb** — Mindshare during the run.
* **Earn** — PoI at settlement.
{% endtab %}
{% endtabs %}
WOM Campaigns let projects pay for outcomes, not hype. Each campaign is defined by a **tier**, budget, objectives and duration. Contributors earn from the campaign’s reward pool according to their impact.
## Tiers
| Tier |
Budget (Funded by Project)
| WOM Fee | Duration |
Reward Pool (after fee)
| Core Outcome |
| ---------------------------- | -----------------------------------: | ------: | -------: | --------------------------------: | ---------------------------------------------------------------------------------------- |
| Trial **— Express Campaign** | 2500$ | 15% | 3 days | $2,125 | Spark – peak awareness burst, influencer traction, testing narrative resonance |
| **Tier 1 — Ignite Campaign** | $4500 | 14.5 % | 7 days | $4 225 | Ignite – generate early attention, validate narrative direction, attract first advocates |
| **Tier 2 — Momentum Drive** | $8500 | 14 % | 15 days | $8 650 | Sustain – build & sustain narrative over time, leaderboard competitiveness |
| **Tier 3 — Dominance Cycle** | $13 000 | 13 % | 30 days | $13 125 | Dominate – define the meta, occupy timelines, long-tail visibility |
{% hint style="info" %}
Trial campaigns (3 days) are designed to spark awareness and test narrative traction - they ignite attention, not sustain it.
But attention behaves like a **loop**, not a flash.\
Longer campaigns with higher pools attract **more creators**, create r**ecurring visibility,** and keep your project **circulating across feeds**.\
The more often someone encounters your name on their timeline, the more likely they are to **explore, engage,** and eventually **convert**.
{% endhint %}
{% hint style="success" %}
Tip: Communities can pool **$5 000** to launch a Tier 1 campaign without waiting for team approval. Campaigns are permissionless and can be funded anytime.
{% endhint %}
#### 
{% hint style="success" %}
Custom plans for multi‑campaign programs and co‑funded community pushes are available.
{% endhint %}
#### 
## Native Token Campaign Guidelines
> **WOM** empowers projects to run native‑token campaigns — but to protect creators, maintain data integrity, and ensure a premium ecosystem, these campaigns require a brief **verification step** before activation.
***
### Eligibility Benchmarks
| ⚙️ Criterion | 📊 Recommended Benchmark |
| ----------------------------- | ------------------------------------------------------------------------ |
| 🕒 **Token Age** | ≥ **3 months** since TGE or fair launch |
| 💰 **Market Cap / Liquidity** | ≥ **$1M FDV** or equivalent DEX depth |
| 📉 **Volatility** | Reasonable **30‑day price stability** (no extreme spikes or wash‑volume) |
{% hint style="info" %}
These are soft guidelines — not hard limits. Exceptions are possible for projects with high community traction or verifiable fundamentals.
{% endhint %}
***
### How to Proceed if You Want To Launch a Native Token Campaign and Don't Meet the Benchmarks
{% stepper %}
{% step %}
### Reach out on X
DM us directly on X → [@womdotfun](https://x.com/womdotfun)
{% endstep %}
{% step %}
### Share project stats
Provide basic project stats (TGE date, FDV, DEX links, holder count).
{% endstep %}
{% step %}
### Review & hybrid option
Our team will review and, if suitable, arrange a **hybrid campaign** (e.g., 50% SOL/USDC + 50% native token).
{% endstep %}
{% endstepper %}
***
### 🧭 TL;DR
{% hint style="info" %}
WOM’s mission is to make **attention a measurable asset class** — and that starts with credible inputs.\
Native‑token campaigns are welcome, but they run under the same principles that make WOM work: **transparency, integrity, and measurable impact.**
{% endhint %}
# Wom Campaigns
> **WOM Campaigns are permissionless markets for attention.**
They let anyone put capital behind an idea, narrative, or belief — and reward the people who actually move attention, not the loudest ones.
{% tabs %}
{% tab title="Founders & Projects" %}
* **Launch a campaign** — pre‑TGE, post‑TGE, feature drop, or milestone.
* **Set objectives** — visibility, engagement, user growth.
* **Fund a pool** — SOL / USDC / native token.
* **Watch** in real time as contributors compete for mindshare.
* **Settle** — rewards go to **impact**, not noise.
{% endtab %}
{% tab title="Creators & Analysts" %}
* **Join** with a wallet holding **50K $WOM**.
* **Post organically** — no scripts or forced copy.
* **Climb** — Mindshare during the run.
* **Earn** — PoI at settlement.
{% endtab %}
{% endtabs %}
Each campaign defines:
* a budget
* a duration
* and a reward pool
Creators compete in the open.\
Impact determines payouts.
## Tiers
| Tier |
Budget (Funded by Project)
| WOM Fee | Duration |
Reward Pool (after fee)
| Core Outcome |
| ---------------------------- | -----------------------------------: | ------: | -------: | --------------------------------: | -------------------------------------------------------------------------------------------- |
| Trial **— Express Campaign** | 2 500$ | 15% | 3 days | $2125 | **Spark** – peak awareness burst, influencer traction, testing narrative resonance |
| **Tier 1 — Ignite Campaign** | $5 000 | 14 % | 7 days | $4 350 | **Ignite** – generate early attention, validate narrative direction, attract first advocates |
| **Tier 2 — Momentum Drive** | $10 000 | 12 % | 15 days | $8 800 | **Sustain** – build & sustain narrative over time, leaderboard competitiveness |
| **Tier 3 — Dominance Cycle** | Upon Request | 10 % | 30+ days | $18 000+ | **Dominate** – define the meta, occupy timelines, long-tail visibility |
{% hint style="info" %}
Trial campaigns (3 days) are designed to spark awareness and test narrative traction - they ignite attention, not sustain it.
But attention behaves like a **loop**, not a flash.\
Longer campaigns with higher pools attract **more creators**, create r**ecurring visibility,** and keep your project **circulating across feeds**.\
The more often someone encounters your name on their timeline, the more likely they are to **explore, engage,** and eventually **convert**.
{% endhint %}
#### 
{% hint style="success" %}
Custom plans for multi‑campaign programs and co‑funded community pushes are available.
{% endhint %}
#### 
## Native Token Campaign Guidelines
> **WOM** empowers projects to run native‑token campaigns - but to protect creators, maintain data integrity, and ensure a premium ecosystem, these campaigns require a brief **verification step** before activation.
***
### Eligibility Benchmarks
| ⚙️ Criterion | 📊 Recommended Benchmark |
| ----------------------------- | ------------------------------------------------------------------------ |
| 🕒 **Token Age** | ≥ **3 months** since TGE or fair launch |
| 💰 **Market Cap / Liquidity** | ≥ **$1M FDV** or equivalent DEX depth |
| 📉 **Volatility** | Reasonable **30‑day price stability** (no extreme spikes or wash‑volume) |
{% hint style="info" %}
These are soft guidelines — not hard limits. Exceptions are possible for projects with high community traction or verifiable fundamentals.
{% endhint %}
***
### How to Proceed if You Want To Launch a Native Token Campaign and Don't Meet the Benchmarks
{% stepper %}
{% step %}
### Reach out on X
DM us directly on X → [@womdotfun](https://x.com/womdotfun)
{% endstep %}
{% step %}
### Share project stats
Provide basic project stats (TGE date, FDV, DEX links, holder count).
{% endstep %}
{% step %}
### Review & hybrid option
Our team will review and, if suitable, arrange a **hybrid campaign** (e.g., 50% SOL/USDC + 50% native token).
{% endstep %}
{% endstepper %}
***
### 🧭 TL;DR
{% hint style="info" %}
WOM’s mission is to make **attention a measurable asset class** - and that starts with credible inputs.\
Native‑token campaigns are welcome, but they run under the same principles that make WOM work: **transparency, integrity, and measurable impact.**
{% endhint %}
# Deliverables
### What You’re Really Buying
Every WOM campaign is a **front-row seat in the loudest room in crypto** - the daily conversation happening on X (Twitter), where traders, analysts, and founders live 24/7.
Thousands of eyes. Endless scrolls.\
A single well-timed, captivating thread can **convert more new holders than any DEX boost, banner ad, or influencer buyout ever could.**
> **A great thread on X is the Times Square billboard of Web3 — but it actually converts.**
That’s what WOM orchestrates: *organic, high-signal visibility* that turns your project into a market movement.
### **Included Deliverables:**
#### 1. Distribution where traders already are
You are **injecting incentives directly into Twitter**, where:
* traders lurk
* narratives form
* beliefs spread
* decisions get made
WOM doesn’t move people *to* Twitter.\
It monetizes what already happens *on* Twitter.
#### **2. Creators who are paid to care**
You’re not hiring influencers. You’re opening a reward pool. Creators opt in because:
• They believe they can move attention
• They want to compete
• They want to win
They choose their own angle. They speak in their own voice.
The result feels less like marketing and more like discovery.
#### **3. A live attention market**
Once the campaign starts, something different happens:
* multiple narratives emerge
* different creators push different interpretations
* the strongest takes rise naturally
You don’t manage the message.\
You **observe what resonates**.
That’s not a bug.\
That’s the product.
#### **4. Proof that attention mattered**
WOM doesn’t stop at “*people saw this*”.
It shows you:
* which creators actually moved attention
* which narratives propagated
* where momentum formed
Creators are ranked by impact.\
Rewards are paid automatically.\
Nothing is subjective.
You don’t guess what worked.\
**You can see it.**
***
# Creators' Rewards
WOM rewards those who create genuine impact — not noise.\
Our distribution curve is **progressive, fair, and transparent**, ensuring even mid-rank creators earn meaningfully for their work.
***
#### ⚙️ **Tier 0 — $2,150 Pool**
> *For testing narratives and igniting first waves of belief.*\
> Short, intense bursts of attention - perfect for pilot runs, early visibility, or narrative testing before full rollout.
| Rank | Reward |
| ----------- | --------- |
| 🥇 1st | **$300** |
| 🥈 2nd | **$250** |
| 🥉 3rd | **$220** |
| 4th – 10th | $140 each |
| 11th – 15th | $80 each |
#### 🥉 **Tier 1 — $4,250 Pool**
> *For early-stage pushes and small but powerful launches.*\
> Build awareness, attract your first advocates, and validate your message through organic creator amplification.
| Rank | Reward |
| ----------- | --------- |
| 🥇 1st | **$700** |
| 🥈 2nd | **$500** |
| 🥉 3rd | **$450** |
| 4th – 10th | $250 each |
| 11th – 15th | $155 each |
#### 
#### 🥈 **Tier 2 — $8,650 Pool**
> *For post-TGE sprints and growth-phase traction.*\
> Sustain attention across multiple cycles - encourage deeper analyses, recurring mentions, and leaderboard momentum.
| Rank | Reward |
| ----------- | ---------- |
| 🥇 1st | **$1 000** |
| 🥈 2nd | **$850** |
| 🥉 3rd | **$650** |
| 4th – 10th | $500 each |
| 11th – 20th | $250 each |
#### 
#### 🥇 **Tier 3 — $13,125 Pool**
> *For narrative domination and long-tail visibility.*\
> Anchor your project at the center of attention markets. Maintain top-of-feed presence, opinion leadership, and cultural stickiness.
| Rank | Reward |
| ----------- | ---------- |
| 🥇 1st | **$1 450** |
| 🥈 2nd | **$1 000** |
| 🥉 3rd | **$900** |
| 4th – 10th | $700 each |
| 11th – 25th | $300 each |
💠 **+ 5 % bonus pool**\
Automatically distributed to contributors whose **Proof-of-Impact** ranks above median but miss the top leaderboard — rewarding consistency over luck.
***
## Fair‑Play Policy
{% hint style="warning" %}
WOM may **disqualify** or **discount** contributions at our discretion for any of the following:
* Bot activity or fake/paid engagement farms
* Brigading, sybil behaviour or gaming metrics
* Repeated abuse or manipulation attempts
We reserve the right to suspend wallets from future campaigns if they repeatedly violate the spirit of fair play. The aim is to reward genuine contributions that move markets — not vanity metrics.
{% endhint %}
# Creators' Rewards
WOM rewards those who create genuine impact - not noise.\
Our distribution curve is **progressive, fair, and transparent**, ensuring even mid-rank creators earn meaningfully for their work.
***
#### ⚙️ **Tier 0 (Trial) - $2,150 Pool**
> *For testing narratives and igniting first waves of belief.*\
> Short, intense bursts of attention - perfect for pilot runs, early visibility, or narrative testing before full rollout.
| Rank | Reward |
| ----------- | --------- |
| 🥇 1st | **$300** |
| 🥈 2nd | **$250** |
| 🥉 3rd | **$220** |
| 4th – 10th | $140 each |
| 11th – 15th | $80 each |
#### 🥉 **Tier 1 - $4,350 Pool**
> *For early-stage pushes and small but powerful launches.*\
> Build awareness, attract your first advocates, and validate your message through organic creator amplification.
| Rank | Reward |
| ----------- | --------- |
| 🥇 1st | **$700** |
| 🥈 2nd | **$500** |
| 🥉 3rd | **$450** |
| 4th – 10th | $250 each |
| 11th – 15th | $175 each |
#### 
#### 🥈 **Tier 2 - $8,800 Pool**
> *For post-TGE sprints and growth-phase traction.*\
> Sustain attention across multiple cycles - encourage deeper analyses, recurring mentions, and leaderboard momentum.
| Rank | Reward |
| ----------- | ---------- |
| 🥇 1st | **$1 000** |
| 🥈 2nd | **$900** |
| 🥉 3rd | **$750** |
| 4th – 10th | $500 each |
| 11th – 20th | $250 each |
#### 
#### 🥇 **Tier 3 - $18,000+ Pool**
> *For narrative domination and long-tail visibility.*\
> Anchor your project at the center of attention markets. Maintain top-of-feed presence, opinion leadership, and cultural stickiness.
| Rank | Reward |
| ----------- | ------------ |
| 🥇 1st | **$1 800+** |
| 🥈 2nd | **$1 400+** |
| 🥉 3rd | **$1 300+** |
| 4th – 10th | $1 000+ each |
| 11th – 20th | $500+ each |
| 21st-25th | $300+ each |
💠 **+ 5 % bonus pool**\
Automatically distributed to contributors whose **Proof-of-Impact** ranks above median but miss the top leaderboard.
***
## Fair‑Play Policy
{% hint style="warning" %}
WOM may **disqualify** or **discount** contributions at our discretion for any of the following:
* Bot activity or fake/paid engagement farms
* Brigading, sybil behaviour or gaming metrics
* Repeated abuse or manipulation attempts
We reserve the right to suspend wallets from future campaigns if they repeatedly violate the spirit of fair play. The aim is to reward genuine contributions that move markets, not vanity metrics.
{% endhint %}
# Mindshare vs Proof-of-Impact
| 📊 Metric Layer | 🧠 Mindshare | ✅ Proof‑of‑Impact (PoI) |
| --------------- | ------------------------------ | ---------------------------------- |
| What it is | Your share of the conversation | Outcomes that conversation creates |
| Signals | Mentions, replies, impressions | New holders, volume, user growth |
| Purpose | Real‑time competition | Settlement/reward weighting |
WOM’s dual engine separates **reach** from **outcome**. Mindshare measures your share of the conversation; Proof‑of‑Impact (PoI) measures how that conversation converts into tangible results.
## Mindshare
Every mention, reply and impression that drives awareness contributes to your **Mindshare Score** — your *social reach layer*. Mindshare is updated in real time during a campaign.
{% hint style="info" %}
A high Mindshare tells us *who* is moving the conversation.
{% endhint %}
## Proof‑of‑Impact (PoI)
**The outcome layer, measuring whether attention actually mattered.**
Proof-of-Impact looks beyond raw reach and asks a simpler question:\
*Did this attention move anything forward?*
PoI evaluates the **downstream effects** of a campaign across a blend of signals, including:
* sustained engagement and follow-through
* signs of real interest, not drive-by impressions
* behavioral shifts that emerge after attention peaks
Rather than attributing a single action to a single post, PoI captures **directional impact over time**.
#### Why PoI matters
PoI acts as a **reputation signal**.
Creators who consistently turn attention into meaningful outcomes carry more weight in future campaigns simply because they’ve proven they can *convert belief into action*.
Over time, PoI becomes the difference between:
* being seen
* and being trusted
{% hint style="info" %}
**Rule of thumb:** Mindshare moves the crowd. PoI proves who moved the market.
{% endhint %}
## PoI Time Decay
Attention fades, so does PoI. WOM models this naturally to keep things fair and dynamic.
* **Rolling 45‑day activity window** per participant
* **≈2.5 % daily decay** once inactive
* **Reactivation** - post again to restore momentum
New participants start at a baseline multiplier of 1×. Consistent contributors typically reach 1.1×–1.2×. Impact decays with inactivity but never penalises new entrants.
{% @mermaid/diagram content="gantt
title PoI Decay Curve
dateFormat YYYY-MM-DD
axisFormat %b %d
section Impact Multiplier
Baseline :done, base, 2025-01-01, 7d
Growing :done, grow, after base, 21d
Decaying :active, decay, after grow, 21d
Reactivated : react, after decay, 14d
" %}
The curve illustrates how impact grows with sustained activity, decays over time and can be reactivated by posting again.
{% hint style="warning" %}
PoI acts as a **lagging multiplier**, not a gatekeeper:
* New users start at **1× baseline**
* Top contributors typically reach **1.1× – 1.2×**
* Impact **decays with inactivity**
{% endhint %}
# WOM Referral Program Phase 1
**Where belief becomes capital — and connections pay.**
You already tell founders where to launch. Now you get paid for being right.
***
## What this is
WOM turns narrative into data and **pays creators for impact**. The **Referral Program (Phase 1)** pays the people who *spark* that impact — the connectors, deal brokers, and community leads who convince founders to run **WOM Campaigns**.
* **Who earns:** anyone with a WOM account and wallet-linked referral link.
* **What triggers:** a referred **founder/project lead** launches and funds a WOM Campaign.
* **What you earn:** **10% of WOM’s fee** from that campaign, paid on-chain after finalization.
* **Why it matters:** it weaponizes word-of-mouth - the thing crypto already runs on - and makes it measurable.
>
Turn word-of-mouth into a revenue stream.
>
>
Bring projects and creators to WOM and share the upside.
***
## Fee table
| Tier | Budget | WOM Fee | Your 10% |
| --------------------------- | ------: | -----------------: | ----------: |
| **Tier 1 — Startup Push** | $5,000 | **15% → $750** | **$75** |
| **Tier 2 — Growth Sprint** | $10,000 | **13.5% → $1,350** | **$135** |
| **Tier 3 — Ecosystem Play** | $15,000 | **12.5% → $1,875** | **$187.50** |
**When paid:** after the campaign ends and WOM’s fee is settled on-chain (typically at finalization).
***
## How it works (at a glance)
{% @mermaid/diagram content="%%{init: {'theme':'dark','themeVariables': {
'fontFamily':'Inter, ui-sans-serif, system-ui',
'primaryColor':'#0f172a',
'primaryTextColor':'#e5e7eb',
'lineColor':'#8b5cf6'
}}}%%
flowchart LR
%% WOM Referral Flywheel (compact horizontal, 2 lanes)
subgraph Lane1\["🧭 Project Path"]
direction LR
R1\["👤 Referrer"]:::actor --> P1\[" Project Lead signs up via link"]:::node
P1 --> C1\["Launches WOM Campaign"]:::node
C1 --> F1\["💸 WOM Fee"]:::node
F1 -->|10%| R$\["🏆 Referral Payout (Referrer)"]:::payout
end
subgraph Lane2\["🎙️ Creator Path"]
direction LR
R2\["👤 Referrer"]:::actor --> U1\["New Creator signs up via link"]:::node
U1 --> U2\["🗣️ Joins & Posts in a Campaign"]:::node
U2 --> U$\["🏆 Referral payout from fee pool)"]:::payout
end
%% Cross effects
C1 -. visibility .-> U2
U2 -. mindshare .-> C1
%% Styles
classDef node fill:#0b1220,stroke:#22d3ee,color:#e5e7eb,stroke-width:2px
classDef payout fill:#0b1220,stroke:#84cc16,color:#e5e7eb,stroke-width:2px
classDef actor fill:#111827,stroke:#8b5cf6,color:#e5e7eb,stroke-width:2px
linkStyle default stroke:#8b5cf6,stroke-width:2px
" %}
***
## Step-by-step
{% stepper %}
{% step %}
### Sign in
Sign in to WOM Campaigns and connect your wallet.
{% endstep %}
{% step %}
### Copy your referral link
Copy your unique referral link from the dashboard (`wom.fun/campaigns?ref=YOURCODE`).
{% endstep %}
{% step %}
### Introduce WOM
Introduce WOM to a founder/lead (Telegram, X DMs, calls — your arena).
{% endstep %}
{% step %}
### Founder launches
The founder launches a campaign through your link.
{% endstep %}
{% step %}
### Finalization & payout
When the campaign finalizes, WOM pays **10% of WOM’s fee** to your wallet **on-chain**.
{% endstep %}
{% step %}
### Dashboard
Your dashboard shows: campaigns referred, amounts earned, and status per campaign.
{% endstep %}
{% endstepper %}
#### 
## Payout examples
**Examples:**
* 🟣 You onboard one small project → you make **$270**.
* 🔵 You close 3 decent ones → **$570+** easy.
* 🟢 You bring in a few bigger ones → **$1K+** month, without touching code or charts.
> Every conversation you already have with a founder could be your next paycheck.
* **Tier 2 campaign** ($10,000 budget → $1,350 WOM fee) → **you earn $135**.
* **Three Tier 1s + one Tier 3** in a month → $75 + $75 + $75 + $187.50 = **$412.50**.
* **Quarterly bonus :** power referrers (>5 campaigns/quarter) may receive boosted % during promos.
#### 
## Terms & fair play
* We pay only for **qualified referrals**: the project lead must launch & fund a campaign **through your link**.
* **Self-referrals** (same wallet/org cluster) or fraud attempts are denied.
* WOM reserves the right to **deny or claw back** rewards for bots, farms, plagiarism, or brigading.
* Payouts are processed **post-finalization** to reduce abuse and align with impact.
#### 
## Roadmap — Phase 2 (heads-up)
We’ll add a **Creator Referral Pool**: a separate 10% of WOM fee revenue distributed to users who onboard *active creators/participants* (those who actually join campaigns). This completes the network-effect loop while keeping payouts performance-based.
> **WOM is permissionless attention infrastructure. If you can spark narrative, we’ll make sure you’re compensated for it.**
#### 
## FAQ
Do I need to hold 50k WOM to be a referrer?
No. The 50k WOM gate is for *creators who post*. Referrers only need a WOM account and wallet-linked invite.
When do I get paid?
After the referred campaign finalizes and WOM’s fee settles on-chain.
Can multiple people claim the same founder?
The reward goes to the **first valid referral link** used by the founder when they create the campaign.
Can I see what I’m owed?
Yes — your dashboard shows per-campaign status and a running total. On-chain payouts will match those numbers.
***
**Contact**: [@womdotfun](https://x.com/womdotfun) · Contract: `4zDvBs8TYrp1Srdh7zWAj6BTUqiHPArEDbrPCK39vBLV`
# WOM Referral Program
The most profitable kind of shilling you’ll ever do.
### The mission
WOM is officially opening its first **Field Ops phase** - **a high-reward initiative** for people who bring new projects to launch WOM Campaigns. \
Now we’re giving early operators a way to **turn influence into income**.
No ads, no middlemen — just people who know people.\
If you live in Telegram chats or founder circles, this is your edge.
## The Offer
| Role | Reward | Description |
| -------------------- | ---------------- | --------------------------------------------------- |
| **Founder Referrer** | **20%** | Of WOM’s campaign fee for EVERY project they bring. |
| **Referred Project** | **10% discount** | Off their campaign fee (Tier 1–3). |
That’s **30% of WOM’s revenue** going straight to the network.\
Phase 1 is about one thing — **deal flow**. We’re building an army of attention brokers.
## Why We’re Doing This
Attention is capital — and WOM’s early operators are the ones who’ll capture the spread.\
We’d rather **pay insiders** who understand the ecosystem than burn money on ads.
**Field Ops Agents** help us onboard serious projects fast, expand the reach of WOM Campaigns, and grow the permissionless attention economy from day one.
## Fee table
| Tier | Budget | WOM Fee | Your 20% |
| --------------------------- | ------: | ---------------: | --------: |
| **Tier 1 — Startup Push** | $5,000 | **14% → $700** | **$140** |
| **Tier 2 — Growth Sprint** | $10,000 | **12% → $1,200** | **$240** |
| **Tier 3 — Ecosystem Play** | $20,000 | **10% → $2,000** | **$400+** |
**When paid:** after the campaign ends and WOM’s fee is settled on-chain (typically at finalization).
***
{% hint style="info" %}
Top agents will be spotlighted on WOM’s leaderboard — with referral stats and lifetime earnings.
{% endhint %}
***
## Payout examples
* 🟣 You onboard one small project → you make **$240**.
* 🔵 You close 3 decent ones → **$690+** easy.
* 🟢 You bring in a few bigger ones → **$1,5K+** month, without touching code or charts.
> Every conversation you already have with a founder could be your next paycheck.
## How It Works
{% @mermaid/diagram content="flowchart TD
subgraph START\["Founders & Field Ops"]
A1\[🧠 Field Ops Referrer hunts new projects]
A2\[Founder / Project Lead launches WOM Campaign]
A1 -->|referral link| A2
end
```
subgraph ECONOMICS["Phase 1 Flow — The Money Loop"]
A2 -->|Funds Campaign| B1[(Campaign Wallet)]
B1 -->|Campaign runs + PoI tracking| C1[ Impact Measured]
B1 -->|Fee Settlement| C2[ WOM Fee Collected]
C2 -->|20 %| D1[ Referrer Reward]
C2 -->|10 % discount| D2[ Founder Benefit]
C2 -->|70 %| D3[ WOM Treasury]
end
subgraph FUTURE["Phase 2 Expansion"]
D3 -->|10 % creator pool| F1[User Referrals Enabled]
F1 -->|More creators → more campaigns| G1[♻️ Network Growth]
G1 -->|Data feedback| A1
end
classDef accent fill:#7c3aed,stroke:#a78bfa,color:#fff,stroke-width:1.5px;
class A1,A2,D1,D2,D3,F1 accent;
```
" %}
{% stepper %}
{% step %}
### Get started
Connect your wallet and get your unique referral link.
{% endstep %}
{% step %}
### Share
Share it with a founder or marketing lead.
{% endstep %}
{% step %}
### Campaign creation
They create and fund a WOM Campaign through your link.
{% endstep %}
{% step %}
### Settlement
After the campaign finishes, WOM’s fee is settled on-chain:
* 20% → you (referrer)
* 10% → founder discount
{% endstep %}
{% endstepper %}
#### 
## Roadmap — Phase 2 (heads-up)
We’ll add a **Creator Referral Pool**: a separate 10% of WOM fee revenue distributed to users who onboard *active creators/participants* (those who actually join campaigns). This completes the network-effect loop while keeping payouts performance-based.
> **WOM is permissionless attention infrastructure. If you can spark narrative, we’ll make sure you’re compensated for it.**
#### 
## 📈 The Endgame
This program isn’t just about referrals — it’s about building WOM’s distribution layer.\
Every founder you onboard strengthens the network and pushes WOM closer to becoming the **sentiment infrastructure of crypto**.
You already talk to founders every day. Now, you get paid for sending them to WOM.\
**Welcome to the Field Ops.**
***
## 🔒 Terms & Fair Play
Terms & Fair Play — click to expand
* Rewards are paid **only** for qualified referrals — the project must fund a campaign through your link.
* **Self-referrals** or team-wallet loops are void.
* WOM reserves the right to **deny or claw back** payouts for spam, fake projects, or fraudulent activity.
* Payouts are processed **on-chain** after campaign finalization.
* Campaign discount is automatically applied to the referred founder’s campaign.
## FAQ
Do I need to hold 50k WOM to be a referrer?
No. The 50k WOM gate is for *creators who post*. Referrers only need a WOM account and profile-linked invite.
When do I get paid?
After the referred campaign finalizes and WOM’s fee settles on-chain.
Can multiple people claim the same founder?
The reward goes to the **first valid referral link** used by the founder when they create the campaign.
Can I see what I’m owed?
Yes — your dashboard shows per-campaign status and a running total. On-chain payouts will match those numbers.
***
Contact: [@womdotfun](https://x.com/womdotfun)\
Contract: `4zDvBs8TYrp1Srdh7zWAj6BTUqiHPArEDbrPCK39vBLV`
# WOM Referral Program — Phase 1
The most profitable kind of shilling you’ll ever do.
WOM is opening its first **Field Ops** phase - a long-term referral program that pays the people who bring new projects to launch WOM Campaigns.
Every time a project you refer launches a campaign, you earn **20% of WOM’s fee**.\
Referred projects get a **10% fee discount as well.**
***
## How it works
You bring a project → they launch a WOM Campaign → you get paid.\
Simple. Transparent. On-chain.
| Campaign Type | Referrer Commission | Referred Project Discount |
| ------------- | ------------------- | ------------------------- |
| **Trial** | **20%** of WOM fee | — |
| **Tier 1-3** | **20%** of WOM fee | **10% off WOM fees** |
> That’s up to **30% of WOM’s revenue** going straight to the network.\
> Phase 1 is about one thing, **deal flow**. We’re building an army of attention brokers.
***
#### 💡 Examples
* **You refer a $2,500 Trial Campaign** → you earn **20% of WOM’s fee.**
* **Same project later runs a Tier 1-3 Campaign** → you earn **20% again**, and the project gets **10% off** WOM fees.
No caps. You get paid every time they launch.
***
## Why We’re Doing This
WOM decentralizes growth. Instead of paying a sales team, WOM shares revenue with the operators who expand the network - founders, connectors, creators.\
You’re not just referring projects; you’re **building WOM’s distribution layer** and earning each time attention turns into measurable impact.
***
## Fee table
| Tier | Budget | WOM Fee | Your 20% |
| ------------------------------- | -------: | ---------------: | --------: |
| Trial Campaign | $2,500 | 15 **%→ $375** | **$75** |
| **Tier 1 :** **Startup Push** | $5,000 | **14% → $700** | **$140** |
| **Tier 2 :** **Growth Sprint** | $10,000 | **12% → $1,200** | **$240** |
| **Tier 3 :** **Ecosystem Play** | $20,000+ | **10% → $2,000** | **$400+** |
**When paid:** after the campaign ends and WOM’s fee is settled on-chain (typically at finalization).
***
{% hint style="info" %}
Every conversation you already have with a founder could be your next paycheck.
{% endhint %}
## Phase 1 focus
Activate the first wave of operators and set the standard for permissionless attention markets.\
Start early. Onboard more campaigns. Compound your earnings as WOM scales.
***
## Roadmap - Phase 2 (heads-up)
We’ll add a **Creator Referral Pool**: a separate 10% of WOM fee revenue distributed to users who onboard *active creators/participants* (those who actually join campaigns). This completes the network-effect loop while keeping payouts performance-based.
> **WOM is permissionless attention infrastructure. If you can spark narrative, we’ll make sure you’re compensated for it.**
***
## Referral Flow Overview
{% @mermaid/diagram content="flowchart TD
subgraph START\["Founders & Field Ops"]
A1\[🧠 Field Ops Referrer hunts new projects]
A2\[Founder / Project Lead launches WOM Campaign]
A1 -->|referral link| A2
end
```
subgraph ECONOMICS["Phase 1 Flow — The Money Loop"]
A2 -->|Funds Campaign| B1[(Campaign Wallet)]
B1 -->|Campaign runs + PoI tracking| C1[ Impact Measured]
B1 -->|Fee Settlement| C2[ WOM Fee Collected]
C2 -->|20 %| D1[ Referrer Reward]
C2 -->|10 % discount| D2[ Founder Benefit]
C2 -->|70 %| D3[ WOM Treasury]
end
subgraph FUTURE["Phase 2 Expansion"]
D3 -->|10 % creator pool| F1[User Referrals Enabled]
F1 -->|More creators → more campaigns| G1[♻️ Network Growth]
G1 -->|Data feedback| A1
end
classDef accent fill:#7c3aed,stroke:#a78bfa,color:#fff,stroke-width:1.5px;
class A1,A2,D1,D2,D3,F1 accent;
```
" %}
{% stepper %}
{% step %}
### Get started
Connect your wallet and get your unique referral link.
{% endstep %}
{% step %}
### Share
Share it with a founder or marketing lead.
{% endstep %}
{% step %}
### Campaign creation
They create and fund a WOM Campaign through your link.
{% endstep %}
{% step %}
### Settlement
After the campaign finishes, WOM’s fee is settled on-chain:
* 20% → you (referrer)
* 10% → founder discount
{% endstep %}
{% endstepper %}
***
## The Endgame
This program isn’t just about referrals - it’s about building WOM’s distribution layer.\
Every founder you onboard strengthens the network and pushes WOM closer to becoming the **sentiment infrastructure of crypto**.
You already talk to founders every day. Now, you get paid for sending them to WOM.\
**Welcome to the Field Ops.**
***
## 🔒 Terms & Fair Play
Terms & Fair Play - click to expand
* Rewards are paid **only** for qualified referrals — the project must fund a campaign through your link.
* **Self-referrals** or team-wallet loops are void.
* WOM reserves the right to **deny or claw back** payouts for spam, fake projects, or fraudulent activity.
* Payouts are processed **on-chain** after campaign finalization.
* Campaign discount is automatically applied to the referred founder’s campaign.
## FAQ
Do I need to hold 50k WOM to be a referrer?
No. The 50k WOM gate is for *creators who post*. Referrers only need a WOM account and profile-linked invite.
When do I get paid?
After the referred campaign finalizes and WOM’s fee settles on-chain.
Can multiple people claim the same founder?
The reward goes to the **first valid referral link** used by the founder when they create the campaign.
Can I see what I’m owed?
Yes — your dashboard shows per-campaign status and a running total. On-chain payouts will match those numbers.
***
Contact: [@womdotfun](https://x.com/womdotfun)\
Contract: `4zDvBs8TYrp1Srdh7zWAj6BTUqiHPArEDbrPCK39vBLV`
# FAQ
Find answers to common questions about WOM Campaigns. Click a question to expand.
What is WOM?
WOM (Word of Mouth) is a protocol that transforms attention into an asset class. Built on Solana, it coordinates permissionless attention markets where projects pay for measurable outcomes and creators earn for impact.
Who can launch a campaign?
Anyone with a Solana wallet and sufficient budget (in \*\*SOL\*\*, \*\*USDC\*\* or a \*\*native token\*\*) can launch a campaign. You choose a tier, define your objectives and fund the pool. The system takes care of the rest.
How do I join as a creator?
Hold \*\*50K $WOM\*\* in your wallet and join any live campaign. Post organically during the campaign, accumulate \*\*Mindshare\*\* and earn rewards based on \*\*Proof‑of‑Impact\*\*.
What happens if I don’t meet the 50K $WOM threshold?
The threshold ensures that contributors are invested in the ecosystem and discourages spam. You can acquire $WOM on supported exchanges or earn it through previous campaigns.
What metrics are used to compute Proof‑of‑Impact?
PoI looks at on‑chain outcomes such as new holders, trading volume, liquidity growth and user adoption associated with the campaign. These metrics are aggregated and weighted to produce a reputation multiplier.
Can campaigns run pre‑TGE?
Yes. Projects can launch campaigns at any stage, including pre‑TGE. Many use WOM to build narrative and mindshare before they list or launch tokens.
How is the WOM fee structured?
Each tier has a fixed fee (17.5 %, 15.0 %, 12.5 %). The remainder of the funded pool becomes the reward pool distributed to creators. Fees cover platform maintenance, data analytics and network operations.
What prevents gaming or sybil attacks?
WOM monitors behaviour and may disqualify accounts for bots, fake engagement farms, brigading or sybil activity. Proof‑of‑Impact uses on‑chain metrics that are harder to fake than vanity social numbers.
# The WOM Moat
Just like AMMs democratized liquidity, WOM Campaigns democratize attention.
* You don’t need VC connections.
* You don’t need to be a founder.
* Only conviction and a platform.
* You don’t need to beg for exposure, you can fund and earn it as a group.
In crypto, everything starts as a story.\
Some stories are told by VCs, others by communities.\
Until now, there was no way to measure which ones actually moved markets.
**WOM Campaigns** change that.\
They turn *narrative into data* and *attention into measurable value.*
> Because in the end, every chart, every run, every movement — starts with **Word of Mouth.**
