> For the complete documentation index, see [llms.txt](https://docs.wom.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wom.fun/wom-attention-markets/wom-campaigns.md).

# Wom Campaigns

> WOM Campaigns are **permissionless attention markets**.

{% tabs %}
{% tab title="Founders & Projects" %}

* **Launch a campaign** — pre‑TGE, post‑TGE, feature drop, or milestone.
* **Set objectives** — visibility, engagement, user growth.
* **Fund a pool** — SOL / USDC / native token. 
* **Watch** in real time as contributors compete for mindshare.
* **Settle** — rewards go to **impact**, not noise.
  {% endtab %}

{% tab title="Creators & Analysts" %}

* **Join** with a wallet holding **50K $WOM**.
* **Post organically** — no scripts or forced copy.
* **Climb** — Mindshare during the run.
* **Earn** — PoI at settlement.
  {% endtab %}
  {% endtabs %}

WOM Campaigns let projects pay for outcomes, not hype. Each campaign is defined by a **tier**, budget, objectives and duration. Contributors earn from the campaign’s reward pool according to their impact.

## Tiers

| Tier                         | <p>Budget<br>(Funded by Project)</p> | WOM Fee | Duration | <p>Reward Pool<br>(after fee)</p> | Core Outcome                                                                             |
| ---------------------------- | -----------------------------------: | ------: | -------: | --------------------------------: | ---------------------------------------------------------------------------------------- |
| Trial **— Express Campaign** |                                2500$ |     15% |   3 days |                            $2,125 | Spark – peak awareness burst, influencer traction, testing narrative resonance           |
| **Tier 1 — Ignite Campaign** |                                $4500 |  14.5 % |   7 days |                            $4 225 | Ignite – generate early attention, validate narrative direction, attract first advocates |
| **Tier 2 — Momentum Drive**  |                                $8500 |    14 % |  15 days |                            $8 650 | Sustain – build & sustain narrative over time, leaderboard competitiveness               |
| **Tier 3 — Dominance Cycle** |                              $13 000 |    13 % |  30 days |                           $13 125 | Dominate – define the meta, occupy timelines, long-tail visibility                       |

{% hint style="info" %}
Trial campaigns (3 days) are designed to spark awareness and test narrative traction - they ignite attention, not sustain it.

But attention behaves like a **loop**, not a flash.\
Longer campaigns with higher pools attract **more creators**, create r**ecurring visibility,** and keep your project **circulating across feeds**.\
The more often someone encounters your name on their timeline, the more likely they are to **explore, engage,** and eventually **convert**.
{% endhint %}

{% hint style="success" %}
Tip: Communities can pool **$5 000** to launch a Tier 1 campaign without waiting for team approval. Campaigns are permissionless and can be funded anytime.
{% endhint %}

#### ![Divider](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)

{% hint style="success" %}
Custom plans for multi‑campaign programs and co‑funded community pushes are available.
{% endhint %}

#### ![Divider](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)

## Native Token Campaign Guidelines

> **WOM** empowers projects to run native‑token campaigns — but to protect creators, maintain data integrity, and ensure a premium ecosystem, these campaigns require a brief **verification step** before activation.

***

### Eligibility Benchmarks

| ⚙️ Criterion                  | 📊 Recommended Benchmark                                                 |
| ----------------------------- | ------------------------------------------------------------------------ |
| 🕒 **Token Age**              | ≥ **3 months** since TGE or fair launch                                  |
| 💰 **Market Cap / Liquidity** | ≥ **$1M FDV** or equivalent DEX depth                                    |
| 📉 **Volatility**             | Reasonable **30‑day price stability** (no extreme spikes or wash‑volume) |

{% hint style="info" %}
These are soft guidelines — not hard limits. Exceptions are possible for projects with high community traction or verifiable fundamentals.
{% endhint %}

***

### How to Proceed if You Want To Launch a Native Token Campaign and Don't Meet the Benchmarks

{% stepper %}
{% step %}

### Reach out on X

DM us directly on X → [@womdotfun](https://x.com/womdotfun)
{% endstep %}

{% step %}

### Share project stats

Provide basic project stats (TGE date, FDV, DEX links, holder count).
{% endstep %}

{% step %}

### Review & hybrid option

Our team will review and, if suitable, arrange a **hybrid campaign** (e.g., 50% SOL/USDC + 50% native token).
{% endstep %}
{% endstepper %}

***

### 🧭 TL;DR

{% hint style="info" %}
WOM’s mission is to make **attention a measurable asset class** — and that starts with credible inputs.\
Native‑token campaigns are welcome, but they run under the same principles that make WOM work: **transparency, integrity, and measurable impact.**
{% endhint %}

![Divider](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)