Attention as a tradeable asset

WOM Campaigns coordinate attention transparently and effortlessly. Choose whether you’re a project or a creator and follow the steps below.

Projects & Founders

What you’ll need

• A Solana wallet

• Budget in SOL, USDC or native tokens

• Objectives (visibility, engagement, holder growth)

Quick start

1

Launch

Launch a campaign - whether you’re pre‑TGE, post‑TGE, shipping a feature or celebrating a milestone.

2

Set

Set your objectives.

3

Fund

Fund a pool in SOL, USDC or a native token.

4

Watch

Watch contributors compete for Mindshare in real time.

5

Settle

Settle automatically; rewards are allocated based on Proof‑of‑Impact.

Projects can launch campaigns anytime: pre‑TGE, post‑TGE, feature drops or milestones.

Creators & Analysts

Campaign Loop

The feedback loop ensures that every action contributes to a continuously improving system: projects fund visibility, creators compete on impact, WOM quantifies results and feeds that data back into future campaigns.

Attention as a Tradeable Asset

For years, attention has quietly been one of the most powerful forces in crypto.

Narratives move prices. Tweets move markets. A handful of accounts can turn obscure ideas into consensus overnight.

Yet we’ve treated attention as something intangible - impossible to price, impossible to coordinate, impossible to settle.

What does it mean to make attention tradeable?

Making attention tradeable doesn’t mean turning tweets into ads.

It means turning influence into something that can be:

• funded upfront

• measured transparently

• earned competitively

• settled automatically

Just like liquidity, attention becomes a surface anyone can interact with.

What this unlocks in practice

Once attention becomes something you can fund and settle, new behaviors appear naturally:

• Before launches Build belief before liquidity exists.

• After launches Sustain momentum without begging for coverage.

• During key moments Mobilize your community when attention actually matters.

• Beyond projects Anyone can fund attention around an idea they believe in - not just teams.

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