Attention as a tradeable asset
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WOM Campaigns coordinate attention transparently and effortlessly. Choose whether you’re a project or a creator and follow the steps below.
The feedback loop ensures that every action contributes to a continuously improving system: projects fund visibility, creators compete on impact, WOM quantifies results and feeds that data back into future campaigns.
For years, attention has quietly been one of the most powerful forces in crypto.
Narratives move prices. Tweets move markets. A handful of accounts can turn obscure ideas into consensus overnight.
Yet we’ve treated attention as something intangible - impossible to price, impossible to coordinate, impossible to settle.
Making attention tradeable doesn’t mean turning tweets into ads.
It means turning influence into something that can be:
funded upfront
measured transparently
earned competitively
settled automatically
Just like liquidity, attention becomes a surface anyone can interact with.
Once attention becomes something you can fund and settle, new behaviors appear naturally:
Before launches Build belief before liquidity exists.
After launches Sustain momentum without begging for coverage.
During key moments Mobilize your community when attention actually matters.
Beyond projects Anyone can fund attention around an idea they believe in - not just teams.
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