> For the complete documentation index, see [llms.txt](https://docs.wom.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wom.fun/wom-attention-markets/attention-as-a-tradeable-asset.md).

# Attention as a tradeable asset

WOM Campaigns coordinate attention transparently and effortlessly. Choose whether you’re a **project** or a **creator** and follow the steps below.

{% tabs %}
{% tab title="Projects & Founders" %}

#### What you’ll need

* A Solana wallet
* Budget in **SOL**, **USDC** or **native tokens**
* Objectives (visibility, engagement, holder growth)

#### Quick start

{% stepper %}
{% step %}

### Launch

Launch a campaign - whether you’re pre‑TGE, post‑TGE, shipping a feature or celebrating a milestone.
{% endstep %}

{% step %}

### Set

Set your objectives.
{% endstep %}

{% step %}

### Fund

Fund a pool in SOL, USDC or a native token.
{% endstep %}

{% step %}

### Watch

Watch contributors compete for **Mindshare** in real time.
{% endstep %}

{% step %}

### Settle

Settle automatically; rewards are allocated based on **Proof‑of‑Impact**.
{% endstep %}
{% endstepper %}

Projects can launch campaigns anytime: pre‑TGE, post‑TGE, feature drops or milestones.
{% endtab %}

{% tab title="Creators & Analysts" %}

#### What you’ll need

* A wallet holding **50K $WOM**
* Organic content and analysis
* Competitive spirit

#### Quick start

{% stepper %}
{% step %}

### Join

Join any live campaign with your wallet.
{% endstep %}

{% step %}

### Post

Post organically — no scripts or forced copy. Focus on analysis, narrative and community engagement.
{% endstep %}

{% step %}

### Climb

Climb the leaderboard by accumulating **Mindshare** during the campaign.
{% endstep %}

{% step %}

### Earn

Earn your share of the reward pool based on **Proof‑of‑Impact** (measured outcomes) at settlement.
{% endstep %}
{% endstepper %}
{% endtab %}
{% endtabs %}

![Divider](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)

### Campaign Loop

{% @mermaid/diagram content="flowchart LR
%% WOM Campaign Flywheel — The Self-Reinforcing Attention Loop

A\["Fund Pool & Set Objectives<br/>Founder or Community"]
B\["Creators Join & Post<br/>50K WOM to participate"]
C\["Track Mindshare & Proof-of-Impact<br/>Live leaderboard + PoI"]
D\["Distribute Rewards Automatically<br/>Impact-based payouts"]
E\["Reputation & Data Feedback<br/>Credibility & insights"]

A -- "launch" --> B
B -- "organic posts" --> C
C -- "quantified results" --> D
D -- "on-chain payouts" --> E
E -- "optimize next run" --> A

%% Styling (dark neon)
classDef node fill:#0f172a,stroke:#7c3aed,color:#e5e7eb,stroke-width:2px,rx:14,ry:14;
class A,B,C,D,E node;
" %}

The feedback loop ensures that every action contributes to a continuously improving system: projects fund visibility, creators compete on impact, WOM quantifies results and feeds that data back into future campaigns.

![Divider](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)

## Attention as a Tradeable Asset

For years, attention has quietly been one of the most powerful forces in crypto.

Narratives move prices.\
Tweets move markets.\
A handful of accounts can turn obscure ideas into consensus overnight.

Yet we’ve treated attention as something **intangible** - impossible to price, impossible to coordinate, impossible to settle.

#### What does it mean to make attention tradeable?

Making attention tradeable doesn’t mean turning tweets into ads.

It means turning *influence* into something that can be:

* **funded upfront**
* **measured transparently**
* **earned competitively**
* **settled automatically**

Just like liquidity, attention becomes a surface anyone can interact with.

#### What this unlocks in practice

Once attention becomes something you can fund and settle, new behaviors appear naturally:

* **Before launches**\
  Build belief before liquidity exists.
* **After launches**\
  Sustain momentum without begging for coverage.
* **During key moments**\
  Mobilize your community when attention actually matters.
* **Beyond projects**\
  Anyone can fund attention around an idea they believe in - not just teams.

***

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