Mindshare vs Proof-of-Impact

📊 Metric Layer
🧠 Mindshare
✅ Proof‑of‑Impact (PoI)

What it is

Your share of the conversation

Outcomes that conversation creates

Signals

Mentions, replies, impressions

New holders, volume, user growth

Purpose

Real‑time competition

Settlement/reward weighting

Divider

WOM’s dual engine separates reach from outcome. Mindshare measures your share of the conversation; Proof‑of‑Impact (PoI) measures how that conversation converts into tangible results.

Mindshare

Every mention, reply and impression that drives awareness contributes to your Mindshare Score — your social reach layer. Mindshare is updated in real time during a campaign.

A high Mindshare tells us who is moving the conversation.

Proof‑of‑Impact (PoI)

The outcome layer, measuring whether attention actually mattered.

Proof-of-Impact looks beyond raw reach and asks a simpler question: Did this attention move anything forward?

PoI evaluates the downstream effects of a campaign across a blend of signals, including:

  • sustained engagement and follow-through

  • signs of real interest, not drive-by impressions

  • behavioral shifts that emerge after attention peaks

Rather than attributing a single action to a single post, PoI captures directional impact over time.

Why PoI matters

PoI acts as a reputation signal.

Creators who consistently turn attention into meaningful outcomes carry more weight in future campaigns simply because they’ve proven they can convert belief into action.

Over time, PoI becomes the difference between:

  • being seen

  • and being trusted

Rule of thumb: Mindshare moves the crowd. PoI proves who moved the market.

PoI Time Decay

Attention fades, so does PoI. WOM models this naturally to keep things fair and dynamic.

  • Rolling 45‑day activity window per participant

  • ≈2.5 % daily decay once inactive

  • Reactivation - post again to restore momentum

New participants start at a baseline multiplier of 1×. Consistent contributors typically reach 1.1×–1.2×. Impact decays with inactivity but never penalises new entrants.

The curve illustrates how impact grows with sustained activity, decays over time and can be reactivated by posting again.

PoI acts as a lagging multiplier, not a gatekeeper:

  • New users start at 1× baseline

  • Top contributors typically reach 1.1× – 1.2×

  • Impact decays with inactivity

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