> For the complete documentation index, see [llms.txt](https://docs.wom.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wom.fun/wom-attention-markets/getting-started.md).

# Getting Started

> The Sentiment Layer of Crypto — built on Solana.\
> WOM transforms attention into an asset class. Where belief becomes capital — and narrative becomes measurable.

WOM Campaigns introduce the first **pay‑per‑impact** system for on‑chain marketing.\
Projects fund pools in **SOL, USDC, or their native tokens**. Creators earn from those pools by producing **measurable impact**, not vanity engagement.

<figure><img src="/files/c11206c7bdc40c1ac7216d762e903cabdca8c8ed" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**Pay‑per‑impact** replaces pay‑per‑post. Projects fund in **SOL / USDC / native**. Creators earn when **outcomes** happen.
{% endhint %}

![](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)

WOM Campaigns reinvent the attention economy by coordinating attention transparently, on‑chain. Traditional marketing trades impressions; WOM rewards **outcomes**.

## Built for founders, creators and communities

* **Founders** can launch campaigns at any stage (pre‑TGE, post‑TGE, feature drop) by funding a pool in **SOL**, **USDC** or a **native token** and defining clear objectives.
* **Creators** join with a wallet holding **50K $WOM**, post organically and compete for **Mindshare** as campaigns run.
* **Communities** (DAOs, holder groups, whales) can pool together starting at **$5K** to run their own initiatives without team approval.

WOM Campaigns are powered by Solana’s speed and composability. Every metric is on‑chain and verifiable.

***

{% hint style="info" %}
WOM’s dual engine powers every campaign:

* **Mindshare** — your share of the conversation. See real‑time social reach across the network.
* **Proof‑of‑Impact (PoI)** — the outcomes your reach creates: new holders, volume growth and user adoption.
  {% endhint %}

Ready to dive in? Check out the **FAQ** section or explore how **Campaigns** work in detail.