> For the complete documentation index, see [llms.txt](https://docs.wom.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wom.fun/wom-attention-markets/faq.md).

# FAQ

Find answers to common questions about WOM Campaigns. Click a question to expand.

<details>

<summary>What is WOM?</summary>

WOM (Word of Mouth) is a protocol that transforms attention into an asset class. Built on Solana, it coordinates permissionless attention markets where projects pay for measurable outcomes and creators earn for impact.

</details>

<details>

<summary>Who can launch a campaign?</summary>

Anyone with a Solana wallet and sufficient budget (in \*\*SOL\*\*, \*\*USDC\*\* or a \*\*native token\*\*) can launch a campaign. You choose a tier, define your objectives and fund the pool. The system takes care of the rest.

</details>

<details>

<summary>How do I join as a creator?</summary>

Hold \*\*50K $WOM\*\* in your wallet and join any live campaign. Post organically during the campaign, accumulate \*\*Mindshare\*\* and earn rewards based on \*\*Proof‑of‑Impact\*\*.

</details>

<details>

<summary>What happens if I don’t meet the 50K $WOM threshold?</summary>

The threshold ensures that contributors are invested in the ecosystem and discourages spam. You can acquire $WOM on supported exchanges or earn it through previous campaigns.

</details>

<details>

<summary>What metrics are used to compute Proof‑of‑Impact?</summary>

PoI looks at on‑chain outcomes such as new holders, trading volume, liquidity growth and user adoption associated with the campaign. These metrics are aggregated and weighted to produce a reputation multiplier.

</details>

<details>

<summary>Can campaigns run pre‑TGE?</summary>

Yes. Projects can launch campaigns at any stage, including pre‑TGE. Many use WOM to build narrative and mindshare before they list or launch tokens.

</details>

<details>

<summary>How is the WOM fee structured?</summary>

Each tier has a fixed fee (17.5 %, 15.0 %, 12.5 %). The remainder of the funded pool becomes the reward pool distributed to creators. Fees cover platform maintenance, data analytics and network operations.

</details>

<details>

<summary>What prevents gaming or sybil attacks?</summary>

WOM monitors behaviour and may disqualify accounts for bots, fake engagement farms, brigading or sybil activity. Proof‑of‑Impact uses on‑chain metrics that are harder to fake than vanity social numbers.

</details>