FAQ

Find answers to common questions about WOM Campaigns. Click a question to expand.

What is WOM?

WOM (Word of Mouth) is a protocol that transforms attention into an asset class. Built on Solana, it coordinates permissionless attention markets where projects pay for measurable outcomes and creators earn for impact.

Who can launch a campaign?

Anyone with a Solana wallet and sufficient budget (in **SOL**, **USDC** or a **native token**) can launch a campaign. You choose a tier, define your objectives and fund the pool. The system takes care of the rest.

How do I join as a creator?

Hold **50K $WOM** in your wallet and join any live campaign. Post organically during the campaign, accumulate **Mindshare** and earn rewards based on **Proof‑of‑Impact**.

What happens if I don’t meet the 50K $WOM threshold?

The threshold ensures that contributors are invested in the ecosystem and discourages spam. You can acquire $WOM on supported exchanges or earn it through previous campaigns.

What metrics are used to compute Proof‑of‑Impact?

PoI looks at on‑chain outcomes such as new holders, trading volume, liquidity growth and user adoption associated with the campaign. These metrics are aggregated and weighted to produce a reputation multiplier.

Can campaigns run pre‑TGE?

Yes. Projects can launch campaigns at any stage, including pre‑TGE. Many use WOM to build narrative and mindshare before they list or launch tokens.

How is the WOM fee structured?

Each tier has a fixed fee (17.5 %, 15.0 %, 12.5 %). The remainder of the funded pool becomes the reward pool distributed to creators. Fees cover platform maintenance, data analytics and network operations.

What prevents gaming or sybil attacks?

WOM monitors behaviour and may disqualify accounts for bots, fake engagement farms, brigading or sybil activity. Proof‑of‑Impact uses on‑chain metrics that are harder to fake than vanity social numbers.