> For the complete documentation index, see [llms.txt](https://docs.wom.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wom.fun/wom-attention-markets/the-wom-moat.md).

# The WOM Moat

Just like AMMs democratized liquidity, WOM Campaigns democratize attention.

* You don’t need VC connections.
* You don’t need to be a founder.
* Only conviction and a platform.
* You don’t need to beg for exposure, you can fund and earn it as a group.

In crypto, everything starts as a story.\
Some stories are told by VCs, others by communities.\
Until now, there was no way to measure which ones actually moved markets.<br>

**WOM Campaigns** change that.\
They turn *narrative into data* and *attention into measurable value.*

> Because in the end, every chart, every run, every movement — starts with **Word of Mouth.**

![Divider](/files/3f32f06590c5fb2d7223d309c4a71415ed1ea12e)